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3 of 24 articles published in Social Commerce
AI Search Overviews Are Killing Referral Clicks — Reddit Already Saw an 11% Drop
Zero-click AI answers are severing the old search-to-social traffic loop. Reddit reports an 11% drop in shares tied to the shift — and publishers face a harder road ahead.
TikTok and Shopee Want You to Talk Your Way Through Checkout
Conversational AI prototypes on TikTok and Shopee are turning social shopping into dialogue. Projections say voice and chat could drive 15% of social checkout volume by year-end.
TikTok Shop Just Did $45.6 Billion in Southeast Asia. The Numbers Behind the Number.
TikTok Shop SEA hit $45.6B GMV, nearly matching Shopee. The real story is who's actually spending this money, what they're buying, and why 'shoppertainment' isn't a buzzword anymore.